Be sure to check out the “Green” issue of Elle magazine, where Roberto Coin was asked to be the “paper sponsor” for their efforts in using reclaimed ebony wood in the CapriPlus Collection. The May issue was printed on recycled paper and features designers who are making a commitment to reduce their carbon footprint.
In addition to supporting “green” initiatives, the 2009-2010 ad campaign, featuring Christy Turlington, supports CARE, a leading humanitarian organization fighting global poverty. According to Roberto Coin, Chairman/ Co-Founder of Roberto Coin Inc., “Our previous campaign with Christy was so successful and widely received. We are so pleased to be working with her again. We are proud to be in partnership with an organization such as CARE for all their extraordinary work they have done to empower women worldwide through education, healthcare, increased economic opportunities and human rights.”
The collaboration with CARE is a new one for Roberto Coin, and they are eager to support the important charity. “We are thrilled to team up with Roberto Coin and Christy Turlington Burns to inspire more people to get involved in CARE’s important work,” says Dr. Helene Gayle, president and CEO of CARE. “Around the world, women bear the brunt of poverty. Empowering them is both a moral imperative and an effective lever in the fight against poverty.”
The campaign features jewelry from the Primavera, Classic Bold Gold, Cento Diamonds, Fantasia, Appassionata and the innovative CapriPlus collections. “Working with Christy is another exciting opportunity for Roberto Coin,” says Peter Webster, President / Co-Founder. “The new campaign also salutes an organization that invites people to go out and make a difference. At Roberto Coin, we believe that a cause related campaign is much more impactful than straight consumer advertising. This campaign recognizes both the work of Christy Turlington Burns and that of CARE.”